Archive | February, 2014

Last Year – $16,000,000

One of the most common questions I get from people inquiring about my services is does it really pay to use you on a lesser expensive car like a Honda? I always answer, YES! Do you think Honda dealers don’t make any money? I know they are everywhere but there is a reason for it. […]

Reality Check

Every once and a while I need to do a reality check. I take the route most people do when shopping for a new car. I pick up a friend who is in the market and head over to a dealership on a Saturday. I then work a deal from scratch. No connections, not knowing […]

You Don’t Need This Service

Do-It-Yourself (DIY) Dealer ReportTM: Why You Don’t Need This Service You don’t need this service if you can walk into a dealership and name your price knowing: 1. What the M.S.R.P. is (Manufacturer’s Suggested Retail Price) 2. All the incentives available for that month 3. What “Holdback” is and what “Volume Programs” exist 4. What […]

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